On the 1 February 2011, on Sky UK and Sky Ireland, MTV and MTV Shows swapped positions in the EPG where MTV became part of the Entertainment channels and MTV Shows was moved to the Music channels and renamed MTV Music. The channel launched on 1 February 2011 in both the United Kingdom and Ireland. As the main MTV brand has deviated from its original purpose and increased competition from other music channels and online services, MTV addressed this issue by launching a new music channel MTV Music. Viacom International Media Network announced the introduction of a non-stop music channel in January 2011. Unlike other MTV Music channels, this channel offers subtitles on selected programmes. The brand was first launched in the UK and Ireland before launching in Australia, New Zealand, Italy, the Netherlands and Poland. ![]() MTV Music is a British pay television channel operated by Paramount Networks UK & Australia.
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